A service product is a type of offering in which the primary value comes from an intangible activity or experience provided to customers rather than a physical product. It is designed to meet specific customer needs and often involves direct interaction between the service provider and the customer.
Examples of Service Products:
1. Consulting Services: Business advice, legal counsel, or financial planning.
2. Digital Services: Cloud storage, software subscriptions, or online streaming platforms.
3. Hospitality: Hotel stays, dining experiences, or travel bookings.
4. Healthcare: Medical consultations, therapy sessions, or fitness training.
5. Education: Online courses, tutoring, or workshops.
A service product may also include supporting tangible elements, such as documents, equipment, or materials, but its core value lies in the service provided.